FenceTrac’s modular steel frame fence system gives contractors a product that sells at a higher price point than wood, installs with consistent results across crews, and generates fewer warranty callbacks than any conventional fence material. The system ships nationally from Tulsa, Oklahoma, and every frame carries a 20-year warranty.
The Short Answer
The strongest selling points break into two categories: what makes FenceTrac easier to sell to customers, and what makes it better for your business as a contractor. Both matter, and both are backed by specific, verifiable facts you can use in every sales conversation.
Selling Points That Close Homeowners
These are the features that move buyers from “interested” to “sold.” Use them in the order that matches your customer’s priorities.
Both-Sided Design
This is the single most effective visual selling point. Every FenceTrac fence panel looks identical on both sides. No exposed rails, no visible fasteners, no “good side” and “bad side.” Homeowners immediately understand the value when they see it, especially buyers who have lived next to the rail side of a neighbor’s wood fence.
The both-sided design also eliminates the neighbor conversation. In subdivisions and HOA communities, the fence looks the same from every direction. That removes a common objection before it comes up.
20-Year Warranty and Limited Lifetime Infill Warranty
The FenceTrac frame and posts carry a 20-year warranty. LuxeCore composite infill and UltraBlend PVC infill each carry a Limited Lifetime Warranty. No wood fence offers anything close.
Contractors who lead with the warranty find that it shortens the sales cycle. Buyers who are comparing wood quotes at lower prices recalculate when they realize FenceTrac’s warranty outlasts the expected lifespan of the wood fence they are considering.
Zero Maintenance
LuxeCore and UltraBlend infill require no painting, staining, or sealing. Ever. For homeowners tired of maintaining a wood fence, or buying their second fence after the first one rotted out, this is a powerful closer.
Frame it as a cost argument: “The fence you never have to touch again” is a simple message that resonates with every buyer segment.
Infill Flexibility and Design Options
One frame system, multiple looks. The FenceTrac frame accepts cedar, composite, PVC, aluminum, and welded wire infill up to 1 inch thick. That gives contractors the ability to offer a range of price points and aesthetics from a single product line.
Buyers who want customization respond to the four frame colors (Black, Bronze, White, Silver) and four infill colors (Black Onyx, Harbor Gray, Timber Brown, Tropical Teak). The mix-and-match options let contractors upsell design upgrades within the same system.
Selling Points That Benefit Your Business
These are the operational advantages that make FenceTrac a better product to build a business around.
Fewer Callbacks
Wood fences generate callbacks. Posts rot, boards warp, gates sag. Every callback costs you labor, materials, and customer goodwill. FenceTrac’s galvanized steel frame does not rot, warp, or shift. The powder-coated finish holds up without touch-ups. Contractors who switch to FenceTrac report a significant drop in post-installation service calls.
Consistent Installation Across Crews
The modular panel system means every crew member follows the same assembly process. Posts go in, side channels attach to posts, infill slides into channels, top and bottom channels bolt on. The system is engineered for repeatable results, which means less variability between your best crew and your newest crew.
Higher Average Ticket
FenceTrac projects sell at a higher price point than standard wood fence jobs. That means higher revenue per project and higher margin per linear foot. Contractors who position FenceTrac as a premium upgrade, not a commodity replacement, consistently close at better margins than their wood fence work.
Third-Party Test Data for Commercial Bids
For contractors bidding commercial work, FenceTrac provides ASTM E330 wind load testing and ASTM E1886 missile impact testing conducted by QAI Laboratories. That third-party data gives you credibility in bid packages, architect submittals, and municipal permit applications that wood fence contractors cannot match.
Full specifications are available at the FenceTrac specifications page.
The Elevator Pitch
“FenceTrac is a modular steel-frame fence system that looks the same on both sides, accepts multiple infill options, carries a 20-year warranty, and requires zero maintenance. It sells at a premium, installs consistently, and generates almost no callbacks. It is the fence you install once and never go back to.”
Related Questions
Does FenceTrac ship to my area? Yes. FenceTrac ships complete fence systems nationally from Tulsa, Oklahoma. Material arrives ready to install.
Can I get sample materials for sales presentations? Contact FenceTrac through the pricing tool or the supplier locator to discuss sample kits, dealer pricing, and contractor support.
What about commercial projects? FenceTrac’s engineering data, fire rating (ASTM E84-24 Class A on aluminum infill), and wind load testing make it a strong fit for commercial bids. The fire-rated fencing system and full product line give contractors a single manufacturer for residential and commercial work.
See Also
LuxeCore composite fencing for detailed specs on the premium infill option contractors use most in residential upgrades.
Get Started with FenceTrac
FenceTrac has been manufacturing engineered fence systems in the USA since 2012.
Every system carries a 20-year warranty and is engineered for long-term performance with minimal maintenance.