FenceTrac’s galvanized steel frame fence system is a premium product that most homeowners have never encountered before. That unfamiliarity creates objections that contractors hear repeatedly. Every one of these objections has a direct, fact-based answer rooted in FenceTrac’s materials, warranty, and engineering.
The Short Answer
The five most common homeowner objections to steel frame fencing are price, rust concerns, unfamiliarity with the product, a preference for “real wood,” and questions about DIY installation. Each objection is actually an opening to explain what makes FenceTrac different from the fence they were originally considering.
Objection 1: “It Costs Too Much”
This is the most frequent objection because FenceTrac does cost more upfront than a basic wood fence. Do not dodge it. Acknowledge the higher initial price and immediately shift to the total cost of ownership.
A wood fence needs repainting or restaining every 2 to 3 years. That is $500 to $1,500 per cycle depending on fence size. Boards split, posts rot at the ground line, and most wood fences need significant repairs or full replacement within 10 to 15 years.
FenceTrac with LuxeCore or UltraBlend infill costs zero dollars in maintenance after installation. No paint, no stain, no replacement boards. The steel frame carries a 20-year warranty. LuxeCore and UltraBlend infill carry a Limited Lifetime Warranty.
Your line: “Over 20 years, you will spend more maintaining a wood fence than the FenceTrac costs once. The difference is that with FenceTrac, you are done paying after installation day.”
Objection 2: “Won’t Steel Rust?”
This objection comes from a reasonable place. Homeowners have seen rusted chain link posts and corroded metal railings. They assume all steel fences follow the same path.
The answer is specific and technical. FenceTrac frame channels are G90 galvanized steel, which means the steel is coated with 0.90 oz of zinc per square foot through a hot-dip galvanization process. That zinc layer acts as a sacrificial barrier, corroding in place of the steel underneath.
On top of the galvanization, every frame component is powder-coated. The powder coat is the first line of defense against moisture, UV, and abrasion. If the powder coat gets scratched, the zinc takes over and protects the steel beneath.
Your line: “The frame has two layers of protection. The galvanized zinc coating prevents rust even if the surface finish gets scratched. That is the same corrosion protection used on highway guardrails and structural steel in commercial buildings.”
Objection 3: “I’ve Never Heard of FenceTrac”
Brand unfamiliarity is normal for a specialty manufacturer. Most homeowners know the big-box fence brands but have never seen a modular steel-frame system.
Counter with credibility signals. FenceTrac has been manufacturing fence systems in Tulsa, Oklahoma since 2012. The company was founded by Brett Richison, who comes from a multi-generation fence family.
The strongest credibility signal is third-party testing. FenceTrac’s system was tested to 55.0 psf design wind load under ASTM E330 and passed Large Missile Impact Level D under ASTM E1886, both at QAI Laboratories. Those are the same test standards used for hurricane-zone product certification.
Your line: “FenceTrac has been around since 2012, and their system is tested to the same standards as hurricane-rated building products. Once you see the test data, the brand name stops being a concern.”
Objection 4: “I Just Want a Wood Fence”
This homeowner is not objecting to FenceTrac. They are expressing a design preference. Separate the material from the look.
FenceTrac offers Western Red Cedar infill for buyers who want real wood. The cedar boards slide into the steel frame, so the homeowner gets the natural wood appearance with a galvanized steel structural backbone that will never rot, warp, or shift. Even with wood infill, the frame carries a 20-year warranty.
If the buyer is open to a wood look without real wood, present UltraBlend PVC or LuxeCore composite infill. Both come in textured wood-look finishes (Timber Brown and Tropical Teak are the most popular for wood-fence converts) and require zero maintenance.
Your line: “You can have a wood fence with FenceTrac. The difference is that the structure behind the wood is steel, so it holds its shape for 20 years instead of 10. And if you want the wood look without the maintenance, I have composite and PVC options that never need staining.”
Objection 5: “Can I Install It Myself?”
Some homeowners ask this to save money. Others are genuinely curious about the installation process.
FenceTrac can be installed by a capable DIY homeowner, but the footing, post alignment, and engineering requirements are where professional installation adds the most value.
Your line: “The panels go together in a straightforward way, but the footings and post alignment determine whether the fence holds up long-term. That is where my crew adds the value.”
Turning Objections into Design Conversations
Every objection is an opportunity to show the homeowner something they did not expect. When the buyer stops thinking about what they are giving up and starts thinking about what they are getting, the sale moves forward.
Keep samples on hand. A 12-inch section of LuxeCore board and a short piece of the steel channel will do more to close the sale than any brochure. Let the homeowner feel the weight and quality of the materials.
Related Questions
Where can I get FenceTrac pricing for my bids? Use the FenceTrac pricing tool to configure systems and receive quotes. Contractor pricing and volume information is available through the supplier locator.
Does FenceTrac offer marketing support for contractors? Contact FenceTrac directly to discuss co-marketing materials, sample kits, and contractor program details.
See Also
FenceTrac privacy fencing for product photos, specifications, and configuration options to use in your sales presentations.
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FenceTrac has been manufacturing engineered fence systems in the USA since 2012.
Every system carries a 20-year warranty and is engineered for long-term performance with minimal maintenance.