FenceTrac gives contractors a direct upgrade path for every homeowner who walks in asking for a wood fence. The system pairs a galvanized steel frame with the buyer’s choice of infill, including Western Red Cedar for customers who want real wood, and LuxeCore composite or UltraBlend PVC for customers who want a wood look without the maintenance.
The Short Answer
Start by separating what the homeowner actually wants from what they think they need. Most buyers who say “I want a wood fence” are really saying they want a natural, warm aesthetic. They are not asking for rotting posts and annual staining. Once you reframe the conversation around what they are trying to achieve, FenceTrac becomes the obvious answer.
Why Homeowners Default to Wood
Wood is familiar. It is what their parents had, what their neighbors have, and what comes up first when they search “privacy fence.”
Most homeowners have never seen a steel-framed fence system in person. They do not know the option exists. Your job is not to talk them out of wood. It is to show them a better version of what they already want.
The conversation shifts when you show them what a FenceTrac fence looks like installed. The both-sided design is usually the first thing that gets their attention. No exposed rails, no “bad side,” no neighbor complaints. That alone sets FenceTrac apart from every traditional wood fence they have seen.
Three Paths to Present
FenceTrac gives you flexibility to match the buyer’s budget and priorities. Present these as a progression from good to best.
Path 1: FenceTrac with Cedar Infill
For the homeowner who truly wants real wood, this is the play. Western Red Cedar boards slide into the FenceTrac steel frame, giving them the natural wood look they want with a commercial-grade steel structure behind it.
The key selling point: even though the infill is wood, the frame and posts are galvanized steel. The post will never rot at the ground line. The frame will never sag or warp. Cedar infill can be stained, sealed, or left to weather naturally.
Be upfront that cedar infill does require maintenance and does not carry a warranty. The steel frame carries a 20-year warranty, which is the structural backbone of the fence.
Path 2: FenceTrac with UltraBlend PVC Infill
This is the mid-tier option that converts the most wood-fence buyers. UltraBlend boards have a textured wood-look finish in four colors (Black Onyx, Harbor Gray, Timber Brown, Tropical Teak) that reads as natural from a few feet away.
The pitch: “You get the wood look without any of the wood problems. No painting, no staining, no rotting, no termites. And it carries a Limited Lifetime Warranty.”
UltraBlend boards are 1 inch thick with an ASA exterior that resists UV fading and impact. For homeowners who want low maintenance and a realistic wood appearance, this is the sweet spot.
Path 3: FenceTrac with LuxeCore Composite Infill
LuxeCore is the premium tier. The aluminum core, cellular PVC layer, and ASA exterior make it the most durable infill option in the lineup. Same four color options, same textured wood-look finish, but with an aluminum structural core that adds rigidity and impact resistance.
Lead with the wind load test data when the buyer cares about durability: tested to 55.0 psf design wind load under ASTM E330 at QAI Laboratories, plus Large Missile Impact Level D under ASTM E1886. No wood fence has comparable third-party testing.
LuxeCore also carries a Limited Lifetime Warranty.
The Total Cost Conversation
Price objections are normal. FenceTrac costs more upfront than a basic wood fence. Do not avoid that fact. Lean into the long-term math instead.
A traditional wood fence needs repainting or restaining every 2 to 3 years. Boards split, posts rot, and most wood fences need major repairs or full replacement within 10 to 15 years. A homeowner who pays less upfront for wood will spend significantly more over a 20-year period when maintenance and replacement are factored in.
A FenceTrac fence with LuxeCore or UltraBlend infill requires zero maintenance after installation. No paint. No stain. No board replacements. The 20-year warranty on the frame and the Limited Lifetime Warranty on the infill mean the homeowner’s fence investment is protected for decades.
Frame it simply: “The wood fence costs less today, but you will spend more on it over the next 10 years than the FenceTrac costs once.”
Design Ideas That Close the Sale
Homeowners respond to visual options. When presenting FenceTrac, point out the design flexibility that wood cannot match.
The modular frame accepts any rigid infill up to 1 inch thick. Buyers can mix cedar with aluminum accent boards, combine LuxeCore with aluminum for a two-tone look, or choose different infill heights (4-foot, 6-foot, or 8-foot) for different sections of the property.
Show the color options. Four powder-coat frame colors (Black, Bronze, White, Silver) and four infill colors give the buyer combinations that a wood fence contractor simply cannot offer. That customization is a differentiator that justifies the price premium.
Related Questions
Can a homeowner install FenceTrac themselves? FenceTrac is designed for professional installation but can be installed by a capable DIY homeowner. As a contractor, position your installation expertise as part of the value. The engineering and footing requirements are where professional skill matters most.
What if the homeowner already got a wood fence quote? Use that quote as a baseline. Show the 10-year and 20-year cost comparison with maintenance included. Then show them the finished product, especially the both-sided design and the infill options. Most buyers who see the comparison side by side choose FenceTrac.
See Also
FenceTrac privacy fencing for product photos, infill options, and panel configurations to share with buyers.
Get Set Up as a FenceTrac Supplier
FenceTrac ships fence systems nationally and has been supplying contractors and property owners since 2012.
Every system carries a 20-year warranty and is engineered for long-term performance with minimal maintenance.